AEDI Motion Logo
- Types
- Brand DesignBrand DesignGraphic DesignGraphic DesignMotion DesignMotion DesignWeb DesignWeb Design
- Client
- AEDI Inc.
- Year
- 2018
Expressing the origin of the company name through animation.
We've crafted a straightforward animated logo/motion logo for our company, AEDI. The concept behind this animation is to symbolize the origin of our company name, AEDI (pronounced as 'A-E-D-I'), which happens to be an anagram of IDEA. An anagram is a wordplay where the arrangement of letters in a word is altered to create another word. By simply reversing the English spelling of 'idea,' it becomes 'aedi.' Hence, our company name was born from this playful wordplay, and we've brought it to life through this animation logo/motion logo. The inspiration to choose a name related to ideas came from reading "How to Get Ideas," a book by Jack Foster. From there, we decided on the name AEDI by reversing the spelling of IDEA.
Credits
- Planning Art Direction Motion Graphics Motion Logo GIF Animation Logo Design Branding
- Shozo Karato at AEDI Inc.