What We Want to Achieve with Our New Website
It’s been a week since we launched our new website.
During this week, we’ve been tirelessly tweaking settings, making adjustments, and adding new content to the site.
One interesting and refreshing experience was receiving an inquiry from the UK on our newly added English inquiry page, something we didn’t have before.
So, what do we want to achieve with our new website? What are our goals? Regardless of what’s right or wrong, possible or impossible, here’s a candid list of what we’re currently thinking:
- Drive customer acquisition through the website and increase sales
- Analyze the site, run tests, and continuously improve
- Dive deeper into Google Analytics
- Regularly update the website with client projects and in-house projects
- Open a online shop on the website
- Create our own products and sell them in our online shop
- Create special content for the website
- Produce and upload works of web design, graphic design, video production, and mixed media
- Brush up on the English used on the English pages
- Regularly update blog posts
- Revise and change templates and texts of Work(case studies)
- Not obsess over SEO, but consider SEO and SGE (Search Experience powered by Generative AI) when building the site
- Express AEDI’s brand throughout the website
- Make the website interesting for everyone, regardless of whether they’re interested in our services or not
- Increase the number of contents across the website as a KPI (Key Performance Indicator)
- Continue to refine our website, including the smallest details, to ensure it’s always at its best
There are many challenges to achieving these goals. For example, security for an online shop. Production time. SEO, and adapting to the newly emerging SGE.
When working on client projects, it’s easy to spend most of our time there. But we want to set achievable goals and work towards them.
How far can a small web and graphic design company in Kurashiki City, Okayama Prefecture go? I’m more anxious than confident, but I’m also very excited.
We’ll take it one step at a time (start with what we can do).
We won’t push ourselves too hard. We’ll enjoy the process of creation.
Lastly, I feel like “Ah, we’ve finally reached the starting line.” That’s how I feel right now.
