Expanding Nationwide from Kurashiki, Okayama through Web Design and Development: Leveraging Website to Expand Services Nationwide

Our clients have successfully utilized their website to gain a considerable share in the industry, ranking first in Kurashiki and Okayama even in search results. Now, our focus shifts to developing strategies for expanding services to other prefectures in the Chugoku region, Shikoku, and ultimately nationwide.

In this article, we’ll present a concise and versatile approach based on the proposals we made to our clients.

When considering these strategies, one might initially think of utilizing social media platforms such as Instagram, Twitter (old version), TikTok, as well as e-mail magazine and traditional advertising mediums like newspapers, magazines, TV, and radio. However, for the purpose of this discussion, we’ll omit these advertising avenues.

Details of Case 1:

• Enhance the content of existing service pages
• Segment core services and related services further (split pages) and enrich the content of each page
• Elaborate on each achievement page in more detail and with care (enhance/rewrite existing articles)
• Write about how the company views core services and other related services in blogs (if there are relevant current events, write about those as well)
• Use blogs to educate and enlighten about core services and related services
• Use videos to provide detailed and understandable explanations of services

Advantages of Case 1:

• The created pages become assets
• No advertising costs required

Disadvantages of Case 1:

• Time and cost required for production

Details of Case 2:

• Create prefecture/region-specific pages on the existing website

Advantages of Case 2:

• Focus on each prefecture and region to acquire potential customers living there more easily
• No advertising costs required

Disadvantages of Case 2:

• Time and cost required for production
• Need to incorporate the content (situation, achievements, etc.) of each prefecture/region-specifically
• Consideration of SEO is necessary

Details of Case 3:

• Run ads targeting the local area for specific pages of the existing website (e.g., the homepage or pages detailing the services) designated as landing pages.

Advantages of Case 3:

• Can start immediately

Disadvantages of Case 3:

• Advertising costs required

Details of Case 4:

• Create new landing pages separate from the existing website and run ads targeting the local area.

Advantages of Case 4:

• Decrease bounce rates from the page as it’s entirely separate from the existing website (prevents users from moving to other pages)

Disadvantages of Case 4:

• Advertising costs required
• Time and budget required to create new landing pages
• (Not always applicable) Need to consider SEO, ensuring the content of new landing pages doesn’t duplicate the existing website’s content

• Most effective but requires both budget and time

We have presented a simplified version based on the proposals we made to our clients. While it may seem basic, we have introduced the essentials. There are still many effective methods available.

However, the common theme among these strategies is the need to enrich and make the content attractive, whether on existing websites or newly created landing pages.

At AEDI, we not only design and produce websites but also offer strategic planning services like these. We cater to clients nationwide, not just in Okayama or Kurashiki, so if you’re considering web design and development, please feel free to contact us.