Fukuoka Marufuku Suisan Logo

We designed the logo and complete brand identity for Fukuoka Marufuku Suisan Co., Ltd. The company, established in 1976 and based in Fukuoka Prefecture, is a well-established manufacturer of frozen fish fillets and fried products for commercial use. They source fresh and delicious fish from seas around the world and turn them into products. We incorporated the essence of the company and its activities into the logo. The logo creation process involved designing nearly 190 logo concepts, from which the chosen logo emerged as a simple, memorable, and impactful design. The blue circle represents the world's oceans, and the three lines symbolize waves and seafood, all coming together to portray the Fukuoka Marufuku Suisan brand. With this simple yet impressive logo, alongside their acclaimed products, we hope to further enhance the company's brand value and wish for its continued prosperity both in the past and in the future.