Sanyo Chiken Well Water Cooling System Brochure and Web Page

We designed an A4 tri-fold brochure and a dedicated web page for the “Well Water Cooling System” by Sanyo Chiken Inc., a well drilling and ground survey company based in Kurashiki, Okayama, Japan. The Well Water Cooling System is an advanced heat exchange system that utilizes groundwater to provide energy-efficient cooling for factories without the use of refrigerants, reducing electricity consumption while offering an environmentally responsible air conditioning solution. For this project, we integrated graphic design and web production to communicate the value of the product across both print and digital media. Our scope included creative direction, art direction, brochure design, illustration, copywriting, and proofreading. The brochure was printed on matte-coated and gloss-coated stock to highlight their distinct textures. For the website, we handled web direction, SEO, and coding using WordPress, HTML, CSS, and JavaScript. While maintaining the visual concept of the brochure, the web page expands on its content with additional information and responsive optimization for a variety of devices. The visual design combines Sanyo Chiken’s brand green with light blue inspired by groundwater and cool air, creating a unified visual identity across both the brochure and the website.