My Home Kitchen Vending Machine Wrapping Design
- Client
- Social Welfare Support Association
- Year
- 2022
A vending machine wrap design for a Fukuoka-based frozen food specialty brand, expressing the diversity of products and people through design and messaging.
We were responsible for the wrapping design of the vending machine and the design of the POP for My Home Kitchen, a specialized frozen food brand. This vending machine offers diverse products, including domestically produced additive-free goods, side dishes, organic foods from Nakagawa Kitchen, and seafood processed by Fukuoka Marufuku Suisan, all delivered directly from the factory. The vending machine's wrapping design is conceptually aligned with the products and the people handling them, as both Nakagawa Kitchen and Fukuoka Marufuku Suisan and My Home Kitchen stores employ both abled and disabled individuals. Building upon the brand message "Find Your Place," originally created for B∞C (B8C) Group's brand posters, we arranged the alphabets of this message in various colors, irregularly positioning them vertically, horizontally, and diagonally. This pattern, which includes My Home Kitchen's logo and the symbol representing infinity, emblematic of the group, illustrates the diversity of products and individuals involved.
Credits
- Project Management Planning Art Direction Wrapping Design Typography Pattern Design Pop Design Brand Message Branding
- Shozo Karato, AEDI Inc.
- Copywriting(Pop) Writing(Pop)
- Social Welfare Support Association
