My Home Kitchen Vending Machine Wrapping Design

My Home Kitchen Vending Machine Wrapping Design - Main Visual

A design and message that represents the diversity of products and the people involved in handling them.

We were responsible for the wrapping design of the vending machine and the design of the POP for My Home Kitchen, a specialized frozen food brand. This vending machine offers diverse products, including domestically produced additive-free goods, side dishes, organic foods from Nakagawa Kitchen, and seafood processed by Fukuoka Marufuku Suisan, all delivered directly from the factory. The vending machine's wrapping design is conceptually aligned with the products and the people handling them, as both Nakagawa Kitchen and Fukuoka Marufuku Suisan and My Home Kitchen stores employ both abled and disabled individuals. Building upon the brand message "Find Your Place," originally created for B∞C (B8C) Group's brand posters, we arranged the alphabets of this message in various colors, irregularly positioning them vertically, horizontally, and diagonally. This pattern, which includes My Home Kitchen's logo and the symbol representing infinity, emblematic of the group, illustrates the diversity of products and individuals involved.

My Home Kitchen Vending Machine Wrapping Design - Front, Left, and Right Side Design
My Home Kitchen Vending Machine Wrapping Design - Design Concept List
My Home Kitchen Vending Machine Wrapping Design - Front and Left Side Design and Silver Pop Design
My Home Kitchen Vending Machine Wrapping Design - Front and Left Side Design and Orange Pop Design
My Home Kitchen Vending Machine Wrapping Design - Pop Design List (Orange and Silver)
My Home Kitchen Vending Machine Wrapping Design - Pop Design Blueprint
My Home Kitchen Vending Machine Wrapping Design - Pattern Design (Typography)
B8C Group - Logotype Typography

Credits

Project Management Planning Art Direction Wrapping Design Typography Pattern Design Pop Design Brand Message Branding
Shozo Karato at AEDI Inc.
Copywriting(Pop) Writing(Pop)
Social Welfare Support Association
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