Website Strategy School - Blog
The Website Strategy School: Lesson 4 – Photos and Words Make the Difference! Tips on Visuals and Writing
Your website's success hinges on photos and writing! Learn how to choose impactful images and craft text that builds trust, using structured writing and psychological triggers to engage users.
The Website Strategy School: Lesson 3 – Users Don’t Act Based on “Looks” Alone: The Fundamentals of Strategic Design
Website design is about more than just looks. Learn the fundamentals of strategic design that enhance brand value and drive real results.
The Website Strategy School: Lesson 2 – What Should You Include? How to Think About Site Structure and Sitemaps
The biggest reason why websites fail to produce results is poor structure. This article clearly explains the difference between common missteps and result-driven structures—even for beginners.
The Website Strategy School: Lesson 1 – Who Are You Building Your Website For? Understanding Your Target, Persona, and Purpose
The first step to creating a successful website is clearly defining who it’s for. This article explains the differences between target audiences and personas, and guides beginners through purpose-driven website planning in an easy-to-understand way.
