As a Web and Graphic Design Company in Kurashiki, Okayama – 2025 Part 1

Create. Energize. Empower.

This may sound simple, but our theme for this year is “Energy.” As a web and graphic design company, we could have chosen a cooler or more sophisticated term. However, this year, we’ve decided to focus on this straightforward word.

The first step in this journey is ensuring that we ourselves are energized. Being energized doesn’t mean staying in full-throttle offensive mode all the time. It’s about maintaining a balanced lifestyle—eating well, working diligently, exercising, resting, and getting enough sleep. This foundation allows us to stay genuinely energized.

When we’re energized, we gain clarity and perspective. With this clarity, we’re more likely to notice new ideas, spark creativity, prevent mistakes, and—most importantly—create something truly impactful. Whether it’s a website or a graphic design piece, we aim to produce work that inspires, uplifts, and empowers our clients.

Staying energized brings peace of mind and allows us to achieve more. With this mindset, we can create high-quality websites, compelling designs, and work that moves and energizes our clients, helping their businesses thrive.

This positive cycle—where our energized efforts inspire and empower our clients, who in turn give us strength to keep going—is what we aim to achieve.

Just as athletes prioritize their physical and mental well-being to perform at their best, we believe that staying energized is the key to delivering exceptional work.

Staying energized doesn’t mean constantly working at full power. In fact, one of the secrets to great design lies in the balance of intensity and subtlety. Similarly, in our work, it’s important to know when to apply effort and when to ease off.

The art of “working with ease” is simple in theory but challenging in practice. It’s about distributing your energy wisely—focusing intensely when necessary but also staying flexible and calm when needed. By doing so, we can achieve our goals efficiently and effectively.

Knowing when to ease off allows us to maintain quality, deliver excellent results, and sustain our energy for the long haul. This is the key to staying energized and productive over time.

When we talk about “play,” we don’t just mean enjoying leisure time. Here, play refers to engaging with our tools and exploring their possibilities with curiosity and creativity.

For us, tools include computers, smartphones, cameras, and software. Mastering these tools directly impacts the quality of our work. Approaching them with a playful mindset leads to discoveries and improvements in our skills.

Just as soccer players hone their ball-handling skills, we believe that playing with our tools helps us expand both the depth and range of our creative expressions.

As a small company, our strength lies in the hands-on involvement of our leadership. The person running the company is also a web designer, graphic designer, and creative lead. This means we personally handle everything from designing and programming to photography, character creation, and animation production. This multifaceted expertise is what sets AEDI apart.

We constantly ask ourselves, “Can we create something more interesting?” or “Is there another approach we haven’t tried?” These questions guide our use of tools and technology. Our thought processes directly shape how we use our tools, and in turn, those tools expand our ideas and streamline our work.

What’s more, our tools sometimes surprise us by enabling the creation of outcomes even better than we originally envisioned.

At AEDI, we are a web and graphic design company based in Kurashiki, Okayama, offering a wide range of services nationwide. These include website creation, WordPress development, multilingual site construction, and app UI/UX design under our “Web Design Service.”

We also provide “Graphic Design Service” for items like business cards, logos, flyers, leaflets, catalogs, and posters. In addition, we offer “Character Design Service” for service mascots and game characters, as well as “Motion Design Service” for animations and motion graphics. To tie it all together, we provide comprehensive branding under our “Brand Design Service.”

One of our upcoming projects is SimpleTastes, a website creation service designed for businesses and organizations. SimpleTastes offers affordability, high quality, and essential functionality. Note: SimpleTastes was launched on February 24, 2025（Web Creation Service SimpleTastes）

As part of this initiative, we also operate LogoLand, a logo-focused online store tailored for clients who value distinctive branding. Using the ST Base platform from SimpleTastes, LogoLand offers customizable, logo-centric websites for small businesses and mid-sized enterprises.

Our projects for this year are already planned six months ahead.

Putting last year behind us, we’re starting fresh with a renewed spirit. As a small web and design company based in Kurashiki, Okayama, we’re ready to tackle each day with energy and enthusiasm, one step at a time.

How about you? Why not leave behind the events of last year—or even just yesterday—set a goal, and take your first step toward something new today?

Just like the law of inertia, even the smallest actions, when continued, can build momentum. And with persistence, that momentum could eventually lead to achieving something great.

We, too, are committed to creating meaningful work that energizes our clients and contributes, even in small ways, to empowering and inspiring others. Your satisfaction and joy are what fuel our own energy and drive.

We look forward to another year of working together and bringing positive impact to the world.

(Stay tuned for Part 2 in six months!)